Clemenger, Colenso, Ogilvy & Mather and Republik score big at this year’s Caples Awards
New Zealand has done extremely well at this year’s Caples Awards scoring four Gold Awards and three Silver Awards.
Clemenger BBDO NZ scored two Gold Awards; one for New Zealand Transport Agency ‘Mistakes’ in the Viral video marketing category and one for CAANZ ‘Share The Love’ in Agency self promotion.
Colenso BBDO picked up a Gold for Heineken New Zealand ‘The Great Monteith’s Meatpack Hunt’ in Creative use of technology. The campaign also scored a Silver Award in Promotional/activation effort.
Ogilvy & Mather NZ’s ‘Make a Difference’ campaign for Royal Forest & Bird Protection Society of New Zealand won a Gold Award in Best art direction and a Silver in the Print ad category.
Republik’s Wide War 1 collected two Silver and a Bronze Award for Best Launch Campaign, Best Art Direction and Best Dimensional DM.
Winners of the 2014 Caples Awards were tasked to be creative, bold, and results-oriented. But to be direct often means to be courageous, and what takes more courage for a household products brand than to confront a woman in a public restroom with four bare-chested studs, singing and swinging sledgehammers and fire hoses? Henkel and its agency, Shackleton Madrid, disappointed some of those women when all the boys handed them was some free toilet bowl cleaner, but Henkel and its “Flush to Paradise” campaign, which became a YouTube sensation, wasn’t disappointed when it won the 2014 Courageous Client Award.
For more than 35 years Caples have honored the best in direct marketing worldwide. Named for legendary copywriter John Caples, and sponsored this year by ASL Marketing, Dollar Photo Club, and Campaign U.S., the awards celebrate the boldest and most creative solutions to marketing problems around the globe. Caples is produced by Direct Marketing News.
Says Brian Fetherstonhaugh (left), CEO, OgilvyOne Worldwide: “Caples was a results-oriented creative guy who influenced another guy named David Ogilvy.”
Fetherstonhaugh received the 2014 Andi Emerson Award, named for the awards competition’s founder, for his many contributions to the direct marketing creative community, both at Ogilvy and previously at Procter & Gamble Canada.
Honored with the 2014 Irving Wunderman Award was David Lubars, chairman and chief creative officer of BBDO Worldwide. In presenting the trophy, Direct Marketing News editor-in-chief Ginger Conlon lauded Lubars for the indelible mark he has made on the advertising industry on behalf of clients including Bud Light, GE, Snickers, and Visa.
Says Lubars: “John Caples retired from BBDO in 1982 at age 82, and I am proud to be part of that tradition.”