The Blues appoints Sugar&Partners

Following an agency review by the Blues, Sugar&Partners has been appointed as the Blues’ lead strategic and creative communications partner.

Says Jeremy Johnston, managing partner, Sugar&Partners: “The credentials and strategy based review process was refreshingly well run and respectful. We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization.”

Says Dave Nash, creative director, Sugar&Partners: “This is a great opportunity to present a high profile Auckland experience on a global scale.”

Die hard Blues fan and Sugar&Partners CD Damon O’Leary was too excited to speak.