Veksner: Forget ‘is it an art or a science’ – Is advertising actually more like a religion?
February 23 2015, 12:32 pm | | No Comments
Simon Veksner
Creative Partner, DDB Sydney
The quickest way to ruin a meeting, it’s been said, is to ask everyone around the table how they think advertising works.
Because no two individuals would agree.
And frankly, this is an embarrassment.