The MTA ends 15 year partnership with GSL Promotus and picks Y&R NZ as new agency

The Motor Trade Association (MTA) has selected Y&R NZ as its advertising agency following a three month review process.

Says Warwick Quinn, chief executive of the Motor Trade Association: “We had an extremely good response to our advertising brief. All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey.”

The re-alignment to Y&R NZ marks the end of a 15 year relationship between MTA and GSL Promotus.

Says Quinn: “We would like to acknowledge the work and commitment from GSL Promotus over the years. The MTA brand is in good health and we are very fortunate to have a robust platform to relaunch the new brand position from.”

The decision to align with Y&R NZ was based on the agency’s committed senior leadership, innovative media approach and unique understanding of the MTA brand.

Says Tim Ellis, managing director – Wellington, Y&R NZ: “The MTA is a very well-known automotive brand and we’re looking forward to working on the next steps of the brand journey – exciting times ahead.”