McDonald’s gets saucy with new web video via DDB’s Maker to celebrate the return of the McRib
To get Kiwis excited about the return of the Macca’s cult classic McRib burger, DDB’s Maker unit has created an online film unveiling a more saucy side to the brand.
The 90″ piece of content, designed especially for Facebook, unapologetically highlights the star of the show, the McRib hero, its tasty, sticky barbeque sauce.
Says Shane Bradnick, executive creative director, DDB: “We wanted to share that feeling many McRib-lovin’ fans get when they take a bite of the burger and that sauce hits them – and then exaggerate it completely.”
Says Jo Mitchell, head of marketing for McDonald’s New Zealand: “This fun campaign is something a bit different for McDonald’s but really speaks to the messy McRib eating experience as well as the humour of the blokes, and ladies, who can’t get enough of it.”
McDonald’s
Head of Marketing – Jo Mitchell
Senior Brand Manager – Kath Andree Wiltens
DDB Group New Zealand:
Chief Creative Offier: Damon Stapleton
Executive Creative Director: Shane Bradnick
Senior Creative: Ben Pegler
Art Director: Sam Schrey
Copywriter: Veronica Copestake
Group Account Director: Zoe Alden
Account Director: Carly Pratt
Account Manager: Demi Nielsen
Planner: Anna Gunnell
Digital Strategist: Parker Mason
Executive Producer: Judy Thompson
DDB – Maker:
Producer: Kate Moses
Director/DOP: Sigi Spath
Editor: Steve Gulik