Raydar and Clemenger SHOP merge to create New Zealand’s largest shopper marketing agency

May 18 2015, 3:15 pm | BY Ricki Green | No Comments

cnnzshop.jpgClemenger Group has announced today the merger of its two shopper focused agencies, Raydar and Clemenger SHOP, into one agency effective of July 1st.

Says Jim Moser, CEO, Clemenger Group: “Shopper marketing has become an increasingly important area for our clients operating in a highly competitive retail environment. Combining Raydar and Clemenger SHOP into one agency provides our clients with an even stronger offer & allows us to foster our talent in this space under one roof.”

Says Darryl McClay (above, left), founder, Rayder is to lead the new venture as CEO with Clemenger SHOP’s Troy Fuller (above, right) being promoted to managing director. A new identity for the combined agency is being considered though initially they will continue to trade under their current brands. An office shift is also on the cards later in the year.

Collectively the two agencies will form a shopper and brand activations powerhouse of 30 staff. The merger brings together one of the strongest creative offerings in the market with creative strategist Paul Dobbin working alongside creative directors Aaron Taylor and Nigel Hooker. Adding to this expertise is Insights and strategy director Luke Procter. Leading the shopper offer on the account service side are two highly experienced and respected leaders in Fuller and Michael Godfrey.

Says McClay: “I see the merger with Clemenger SHOP as being hugely positive for our clients and the team. We’re committed to ongoing knowledge growth and focus around the shopper and enjoy the full support of the Clemenger Group. Bringing the agencies together fast tracks this growth and will allow us to ensure our clients get the best the market has to offer.”

Raydar celebrates its 20th year in business this year and boast a strong client base, which includes brands across the Frucor Beverages and Mondelez portfolios as well as BIC, Bayer and Cool Charm. Raydar also counts heavy weights Pizza Hut, Mercedes-Benz and Laminex NZ amongst its long-standing client partners.

Clemenger SHOP was formed in 2013. Led by general manager Fuller, the agency was built from the ground up with a strong focus on insight led shopper marketing solutions. Clemenger SHOP’s clients include Sanitarium, Fonterra, Foodstuffs, Samsung, Frucor Beverages and Campari Australia.

Says Fuller: “This is an enormous opportunity for both Clemenger SHOP and Raydar to come together with the goal of creating a truly great Shopper agency. A strong focus on strategy, creativity and execution will provide the tools to deliver our clients best in class work.”