AWARD School kicks off in Auckland at Colenso

AWARD School NZ started Monday night at Colenso BBDO. 10 eager students were welcomed by school head Brett Colliver and received their first brief of the course.

Says Colliver: “AWARD School 2015 will follow a similar structure to other years. However, there will be a couple of significant changes.

“One such change will be more of a focus on creative strategy. After all, great ideas are pointless if they’re not strategically sound.

“We’ll also be encouraging the students to start forming creative partnerships for the last 3 or 4 briefs. In the past, teaming up has been left up to the students. But this year, to ensure that they’re ready to walk into an agency straight after graduation, we wanted to build it into the course.”

The students will start their tutorials on Wednesday night. The first half of the course will be taken by Matt Williams (right) and Freddie Coltart (left) from FCB. Then, at the halfway point, DDB’s Zac Lancaster will take over.

Says Colliver: “This is the second time all of the guys have volunteered to be tutors, so a big thanks have to go to Matt, Freddie and Zac for being so generous with their time.”

The course graduation will be in early November, with details to come.