Ex-FCB NZ’s Nick Niblett joins Content Boutique as interactive/digital + content strategy director

Former FCB senior digital producer Nick Niblett has joined Content Boutique as an interactive/digital & content strategy director.

Niblett’s background as digital producer combined with his experience over many years in large award winning agencies will play a key and valuable part of where Content Boutique is heading.

Says Marco Siraky, director, Content Boutique: “I’m stoked to have Nick onboard. With the technology today, we don’t only want to look at making high end visual content, we also want to look at opportunities to marry digital tools and innovation. With his background, he is just the best thing that could have happened to us right now. Apart from the fact that he is a pleasure to work with, he is bloody good in what he does. He will be a managing partner and key figure in Content Boutique. We are excited about the future possibilities to have such a rocket on the team and I can’t wait to let him loose.”

With Niblett’s arrival, the Content Boutique will expand its offerings to not only create and craft content for its clients, but also help to develop strategies, solutions, apps and platforms to ensure content distribution channels are optimised for our clients. He also just finished his MBA focussed on design thinking and will help to drive the business development in the right direction.

Says Niblett: “Yeah, I’m really excited about the future of Content Boutique. I think it’s a space many clients and agencies are trying to get to grips with, this intersection between content and digital. With Marco and I coming together through Content Boutique we have a great opportunity and clean canvas to really create a unique offering for our clients.”