H&R accountants mine the Australian currency in new print work via JOY Sydney and Cirkus NZ
Sydney’s JOY Agency has commissioned Cirkus to execute its creative concepts for H&R Block, a tax preparation company.
H&R accountants “don’t miss a thing” so for this print campaign Joy and Cirkus settled on a 3D approach to be able to show great detail and texturing in the $1, $2 and 50c coins.
When viewers zoom into the three visuals they will find the tiny, suited up H&R accountants mining the Australian currency.
Cirkus
Animation Director: Christian Greet
Layout, Modelling & Texturing Team: Kurt Adams, James Turnbull, Fredrik Ueberle
Producer: Marko Klijn
Joy Agency Sydney
Creative Director: Steve Back
Creative Team: Dan Barrett, Brett Edwards, Josie Fox, Scott Zuliani, Alistair Flack, Tim Pashen Producer: Corrinne Porter