Mightiest of the mighty found: Chorus wins Supreme Award at TVNZ NZ Marketing Awards
A capacity crowd of aspiring ‘Mighty Marketers’ filled The Great Room at The Langham last night at a gala dinner to find out who the accolades would be showered upon at the TVNZ NZ Marketing Awards.
Representing the full scope of marketing, the TVNZ NZ Marketing Awards offer opportunities to be acknowledged for excellence in marketing initiatives and/or projects in a wide range of categories as well as Judges’ Choice Awards. The Awards, now in its 24th year, are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.
Top honours – the Supreme Award – went to Chorus, together with its marketing partners Chameleon Partners, Waxeye, and Contagion for ‘Gigatown’, which also won the Technology and Utilities/Communications categories.
The night’s other winners were Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10 (New Zealand), New Zealand Automobile Association, Refresh Renovations, SKYCITY Auckland, Slingshot, Tait Communications, and Westpac with Air New Zealand.
In addition to the category awards, three outstanding individuals were also honoured. From very strong fields of finalists, the Rookie Marketer of the Year honours went to Sam Forrest of Frucor Beverages and the ‘Mightiest’ Marketer of the Year is Jules Lloyd-Jones of Foodstuffs New Zealand. Inducted into the prestigious Marketing Hall of Fame was Theresa Gattung.
The organisers of the Awards, Marketing Association and New Zealand Marketing Magazine, particularly wish to acknowledge the support of the Award sponsors: Premier sponsor TVNZ, Principal sponsor NZME, and category sponsors BrandWorld, ICG, Lab360, Mailshop, NewsWorks NZ, New Zealand Trade and Enterprise, TNS, Ubiquity and The Wine Portfolio.
Says Adrienne Bonell, convenor of judges: “The TVNZ NZ Marketing Awards present the marketing community with an opportunity to showcase what we consider our best and brightest work. We thank everyone who submitted entries, applaud the finalists and congratulate the 2015 Winners.”
Marketing Association chief executive, Gill Stewart, acknowledges the commitment, expertise and feedback the Awards judges provide towards the ongoing enhancement of the judging process: “We are extremely grateful to all the judges,” she said “and particularly to those who travelled from other centres.”
A full list of winners can be found below and their stories at everythingmarketing.co.nz.
Winners
Supreme Award sponsored by TVNZ
Chorus, Gigatown
Individual Awards
Marketing Hall of Fame sponsored by TVNZ
Theresa Gattung
Marketer of the Year sponsored by NZME
Jules Lloyd-Jones, Foodstuffs New Zealand
Rookie Marketer of the Year sponsored by News Works NZ
Sam Forrest, Frucor Beverages Ltd
Category Awards
Automotive
Land Rover New Zealand, Love From Land Rover
B2B
Data Insight, Valocity Launch
Consumer Products & Services
New Zealand Automobile Association, AA Membership
Export sponsored by New Zealand Trade & Enterprise
Tait Communications, Tait Tough
Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld
Independent Liquor, Long White Vodka Launch
Financial & Banking
Westpac New Zealand and Air New Zealand, Airpoints
Healthcare/Beauty
Douglas Pharmaceuticals, Reclassification of Silvasta from Prescription Only to Pharmacist Only
Media/Publishing
MediaWorks, The Edge TV
Not-for-Profit sponsored by Mailshop
World Vision New Zealand, The Forgotten Millions
Public Sector
Health Promotion Agency, Rheumatic Fever Prevention Campaign 2014
Retail sponsored by The Wine Portfolio
Mitre 10 (New Zealand), Proprietary Brand Transformation
Sponsorship
Farmers Trading Company, Breast Cancer Month
Technology
Chorus, Gigatown
Travel/Leisure
SKYCITY Auckland, Chinese New Year 2015
Utilities/Communications sponsored by Ubiquity
Chorus, Gigatown
Judges Choice Awards
Emerging Business/New Brand sponsored by ICG
Data Insight, Valocity Launch
Innovation sponsored by TNS
Land Rover New Zealand, Love From Land Rover
Insight sponsored by Lab360
Slingshot, Website Rebuild
Marketing Leadership sponsored by NZME
Mitre 10 (New Zealand), Mitre 10 Garden Club
Transformational sponsored by ICG
Refresh Renovations, Refresh Renovations