Little Giant Design appoints Anna Leary to the newly created role of chief operations officer

Little Giant Design has announced the addition of Anna Leary to a newly formed executive position at the company’s headquarters based in Auckland’s CBD. Leary has assumed the role of COO to support the management team during the agency’s continuous growth path.

Says Mark Hurley, CEO: “At Little Giant we have always understood that for us to be successful we need to have the smartest minds in the industry, for us Anna represents just that. She has the unique ability to work across the creative and commercial aspects of our business, and has direct experience running a successful digital agency of scale. Anna completes for us a well rounded management team capable of executing our ambitious growth plans.”

After completing degrees in commerce – majoring in management and marketing, and visual arts, Leary honed her craft working in some top advertising agencies including Saatchi’s and JWT London, working her way up from account executive to senior account manager in little time. For over a decade she shared her wealth of knowledge formulating strategic plans as a marketing consultant and as account director for Harvey Cameron before leading E2 Digital as general manager then managing director.

Leary brings to Little Giant a comprehensive track record of leading and managing business growth in the digital services sector. She has a very pragmatic approach to business with a strong focus on return on investment for clients. Her ability to understand the creative field as well as the business side of industry is an uncommon and incredibly crucial strength for her position. She understands that an extraordinary creative needs to have a sound strategy and excellent implementation.

Says Leary: Little Giant is on a incredibly growth trajectory and with that you need a strong leadership team to proactively manage the business as it increases in size and complexity of service offering. Little Giant is leading a new generation of agencies and I want to be part of that revolution. It’s core is digital, but they get and offer full service and this is what brands and businesses need now. I loved the quote that there is often not much marketing in digital marketing. You could also say there is often not sufficient digital in marketing per se – Little Giant is the best of both worlds and it’s an exciting company to work with.”

Little Giant is an independent, digital-led agency creating experiences that transform businesses, engage customers and grow brands. The company has produced industry leading work across digital and physical mediums for a comprehensive range of private and public brands.