Good Books debuts 2015 short film ‘We Need To Talk About Alice’ via String Theory + Plenty

Art and motion studio Plenty has collaborated with New Zealand-based brand agency String Theory to create a short film We Need To Talk About Alice, to raise awareness of charity book website Good Books. The short film coincides with the 150th anniversary of Lewis Carroll’s Alice’s Adventures in Wonderland.

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String Theory commissioned Argentinian studios Plenty to produce the film as part of the Great Writers series, a collection of short films to promote Good Books, an online bookstore that operates on a zero-cost model and sends all profits to Oxfam. Plenty came to the party with a labour of love for no money that lasted over two years.

Good Books founder Jane Cherrington says the film is simply stunning.

Says Cherrington: “A tribute to both the intent of the project and the talents of Plenty. The Plenty team have given a gift of love and support to thousands of people they have never met.”

Says Jeremy Taine, executive creative director, String Theory: “Removing the almighty dollar from the equation is profoundly liberating. Once brilliant operators like Plenty decide to devote time and resources to a philanthropic project such as Good Books, their sole motivation becomes bringing all their talents to bear and doing the best possible work.”

Since 2012, String Theory has collaborated with others to donate its time and skills to create short, promotional films for the charity. The short films are always based on well-known authors and books.

In 2012, Los Angeles icons of animation Buck TV released Metamorphosis, a brilliantly twisted homage to Hunter S. Thompson. In 2013, McBess and Simon of The Mill created Havana Heat, a steamy romp of a love letter to the Mills & Boon-genre.

We Need to Talk About Alice, the third in the series, was a tribute to Lewis Carroll written by Devon Wood and String Theory ECD Jeremy Taine, with quite stunning local sound design from Peter van der Fluit of Liquid Studios.

The film premiered in Soho, London on September 24th.

String Theory has more short films planned to promote Good Books, and fans of the film series could find themselves with a role to play. Fans of books and films are welcome to pitch scripts, offer services, or make suggestions for film subjects to help bring the Good Books story to life. The next project in the pipeline is a Raymond Chandler noire-fest.