New Zealand’s favourite Santa lookalike returns in New World’s latest ‘Noel’ Xmas campaign via .99
With the festive season fast approaching, New Zealand’s favourite Santa lookalike is at it once more, in the latest instalment of New World’s iconic “Noel” Christmas campaign, via retail agency specialists .99.
The latest spot sees New World staff member Noel as busy as ever spreading Christmas cheer amongst staff and customers alike – still keeping everyone guessing, thanks to his striking resemblance to Saint Nick, and a strong dislike of venison sausages.
In what has become a New World Christmas tradition, the spots also feature a number of real staff members, showcasing the friendliness and expertise New Zealanders can expect at any New World store.
Steve Bayliss, Foodstuffs New Zealand group general manager – marketing, says they’re delighted to have Noel reprise his role at the heart of New World’s Christmas campaign this year.
Says Bayliss: “It was a no-brainer to bring Noel back. He embodies everything New Zealand loves about Christmas – the magic, the mystery, the excitement – and, really, what better way for us to help Kiwis celebrate the festive season. We hope this latest series of spots will bring even more joy to New Zealanders up and down the country.”
Says Ben Goodale, managing director justONE/.99: “The reaction to Noel last year was fabulous and it’s great to bring him back with such an entertaining and engaging piece of advertising to support New World this Christmas.”
Says Craig Whitehead, chief creative officer .99: “Nine times out of ten the sequel’s never as good as the original, but I reckon this one just may well be. Fantastic performances from Santa (ahem…I mean Noel) and everyone involved, including the talented bunch of real New World staff. We’re stoked with the result.”
The campaign has been brought to life via a 30″ TVC, and a 45″ cinema and digital spot, and will run from 22 November right through to Christmas Day.
Client – Foodstuffs New Zealand
Steve Bayliss – Group General Manager Marketing
Jules Lloyd – Group Brand Director
Stephanie Pyne – National Retail Marketing Manager – New World
Agency – .99
Chief Creative Officer: Craig Whitehead
Creative Team: Craig Whitehead, Steve Cochran (Colenso BBDO),Chris Long, Jesse Stevens, Simon Wharton, Amy-Rose Lynch
Group Business Director: Pippa O’Regan
Head of Content Production: Therese Bielawa
Production Company – Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
1 Comment
“Christmas is coming up guys, how can we use Santa to sell New World?”.