D&AD launches behind-the-scenes film of 50th anniversary Black Pencil judging via RSA Films
To celebrate D&AD’s 50th Birthday, RSA Films was commissioned to produce a behind the scenes look at awarding the D&AD Black Pencil. It features many of the recognisable ads and designs from 2012, including ad creatives and designers from all over the globe.
The Black Pencils will be revealed at D&AD’s 50th Birthday Celebration on the 18th September.
This is an unprecedented film, as most award shows remain circumspect about how they award their prizes. D&AD is recognised for the rigour of its judging and the subsequent rarity of its awards. The amount of Yellow Pencils issued every year fluctuates: if the work isn’t strong enough, it doesn’t win. Black Pencils are given out even more sparingly than Yellows, in some years there are none. The quality of debate at D&AD judging is renowned – and for the first time, this film reveals why.
The 66 Yellow Pencils awarded in 2012 were considered for Black by a panel that included Sir John Hegarty, David Droga, Mark Tutssel, Angus Highland, Mary Lewis and Bob Greenberg.
Former D&AD president Sir John Hegarty wrote the following copy on the Black Pencil:
‘Is the pencil dead? In today’s digital world some would argue so. There is one pencil of course that isn’t. It’s big, black and stubby. It doesn’t write, it’s hard to hold and can’t fit in your top pocket.
It’s the most sought after pencil in the world. Sharper than anything else you’ve written with. Displayed on shelves, desks and in cabinets. Photographed, worshiped, fought over and lusted after. It’s the D&AD Black Pencil.
Black has become the most coveted colour there is. It conjures envy and admiration. You can rent a black tie, you can purchase a little black dress but you have to earn a Black Pencil. Its currency is inspiration, daring, persistence and audacity. It’s rarity renowned. Awarded rarely, and only to those who’ve captured our imagination and changed the way we think.
So is the pencil dead? Certainly not this one.’