Y&R NZ, Colenso BBDO and Saatchi & Saatchi NZ all score one each at the 2016 Webby Awards

From New Zealand, Y&R, Colenso BBDO and Saatchi & Saatchi have all picked up one Webby Award each at the 20th Annual Webby Awards in New York.

Y&R has scored a Webby in the Advertising & Media – Corporate Social Responsibility Campaigns category for Burger King ‘The McWhopper’, Colenso BBDO in the Advertising & Media – Mobile Campaigns category for Pedigree ‘Found’ and Saatchi & Saatchi in the Mobile Sites & Apps – Financial Services / Banking category for ASB ‘Clever Kash’.

Says Neville Doyle, digital planning director at Colenso BBDO: “The Webby Awards are known as ‘the internets highest honor’. With mobile increasingly being the most important platform for brands and consumers alike, having our work for Pedigree selected as the best mobile campaign in the world is something the entire team here is very proud of.”

Says Scott Coldham, managing director of Colenso BBDO: “The development of our digital planning, creative and production capabilities, especially in the mobile space, has been a huge focus for the team here at College Hill so to be recognised at one of the most important awards shows provides us with confirmation that we are pushing boundaries and creating world class work. Mobile is only going to continue to grow in relevance so we’ll continue to work with our clients to leverage the massive opportunities it presents.”

Says Claire Graves, managing director of the Webby Awards: “With nearly 13,000 entries from almost 65 countries worldwide, the 20th Annual Webby Awards is the biggest in our history and continues to be the leading international award honouring excellent on the Internet. This year’s Webby winners truly represent the best of the Internet.”

Webby winners are selected by The International Academy of Digital Arts and Sciences, a global organisation of industry experts and technology innovators.

For a full list of 2016 Webby winners, visit www.webbyawards.com.