Gem launches brand new ‘Got a plan? Now you can’ personal loans campaign via FutureBrand
Gem, the financial services brand, has launched a new marketing campaign which challenges conventional thinking about personal loans via branding agency FutureBrand, in partnership with media agency Dynamo.
The campaign line ‘Got a plan? Now you can.’ encourages New Zealanders to turn their plans into reality through smart financial thinking. By using entertaining examples of long-term planning, the campaign helps viewers understand that a Gem personal loan can empower them to achieve their life goals.
It is the first big brand campaign for Gem since it recently transitioned from GE Money.
Says Caroline Rainsford, director of marketing and product at Gem on the launch: “We needed a bold creative idea that challenged category conventions and differentiated us from our competitors.
“Personal loans are often viewed negatively and seen as the only way forward when all other options are exhausted. However, we know that customers who have had a personal loan see it as an empowering tool which helps them take control of their financial future.”
Gem’s customer research shows that most borrowers have a bigger picture in mind of how they see their lives progressing – financially and practically.
The brand campaign has launched across TV and digital and it will run for the remainder of the year.
3 Comments
What is worse?
Giving credit to every single person involved in project or mentioning absolutely no one?
Credit where credit is due I suppose…..
would you want ‘credit’ on this?
I bit of a rip off of the NZ Post ‘you can’ campaign