Microsoft NZ urges Kiwis to bring their dream to the ‘surface’ in new competition via Y&R NZ
If someone offered you the tools, the time, and a year’s salary to pursue your creative aspirations, what would you do?
Aimed at everyday Kiwis going about their 9-5pm as normal, but perhaps harbouring a secret creative passion, Microsoft NZ has launched a campaign today via Y&R NZ, called ‘Bring your Dream to the Surface’ – encouraging New Zealanders to reveal their creative ideas for a chance to win a new Microsoft Surface Book and a year’s salary*.
The campaign is based on an insight that lots of Kiwis are creative in their own way, that may not be fulfilled in their everyday routine. Microsoft Surface wants to be the tool behind empowering that creativity, and letting Kiwi creativity flourish.
The winner’s passion could be anything at all – from film to design, music to arts and crafts – the sky is the limit. All people need to do to enter is submit what their creative idea involves and the person with the best creative idea (as judged by a panel) will receive a Surface device and a year’s salary*, to take the year off and go and follow that dream.
Microsoft will promote the campaign using resignation letters in vertical media, real job advertisements, OOH as well as print, digital and social.
*Salary is monetary prize of NZD $60,000
Microsoft:
Frazer Scott – Chief Marketing & Operations Officer
Andrew Turley – Marketing Communications Manager
Jordanna Murray – Windows and Surface Product Marketing Manager
Y&R:
Chief Creative Officer – Josh Moore
Creative Directors – Tom Paine, Guy Denniston, Gavin Siakimotu
Art Directors – Megan Dudley and Diana Winter
Copywriter – Tim Gavriel
Managing Director – Steve Kane
Head of Planning – Jono Key
Account Director – Rachael Williams
Head of Digital – Greg Whitham
Digital Producer – Matt Abraham
Head of Studio – Paul Gibson
Designer – James Wendelborn