Tuatara Brewery Co. appoints bcg2 Wellington

bcg2 have been appointed to the Tuatara Brewing Co. account after a brand strategy and design pitch. Kapiti based Tuatara, is one of New Zealand’s most widely distributed independent craft breweries and are proud purveyors of some of Aotearoa’s finest hopped refreshments. The agency is engaged in reviewing packaging for global markets, label design and naming of Tuatara’s current range and new products.  

Says Melanie Percy, Tuatara marketing: “We really wanted to tell a story that reflects the new world interpretation of our beers. When we started brewing 16 years ago, our beer styles were extremely true-to-style, taking our cues from old world beer styles. But over time that has changed – we started moving away from those traditional styles, and into our own local interpretations and variations. We now brew a Pilsner with Kiwi hops, malts and ingredients – its uniquely Kiwi, so we want our packaging to reflect the personality of each beer style in our range.

“Craft beer is now 15% of the overall NZ beer market and we’re proud to be part of pioneers in creating this growth.”

Says James Blackwood, CEO and ECD, bcg2: “More than just craft brewers, Tuatara is a creative and inventive pioneer; their many craft styles and unique experiences like the Third Eye Temple of Taste in Wellington are beloved of NZ’s craft beer aficionados. We’re really excited to be working with such a fresh and creative business.”

Tuatara will be handled out of bcg2’s growing Wellington office.