Colenso leads Kiwi winners pack at the 2016 International ECHO Awards held last night in LA

Colenso BBDO Auckland has been awarded the Diamond ECHO for DB Breweries ‘Brewtroleum’ at the 2016 International ECHO Awards, held last night in Los Angeles.

Colenso leads the Kiwi winners pack with three Gold, five Silver and the prestigious Diamon ECHO.

Republik’s campaign for Fuji Xerox NZ, ‘A Golden Opportunity’ has taken home Gold for the Best use of Direct Mail, a Silver for Copy Writing and the agency has scored another Silver for Small Agency of the Year. In addition ‘Haus of Versant’ also produced for Fuji Xerox, received a Gold for Copy writing. This same campaign has already been highly awarded and was ranked the 29th most effective campaign in the world for 2016, according to the WARC Index.

Affinity ID scored a Gold and a Silver and .99 won a Bronze.

Republik director Paul McNamara describes it as a fantastic result: “To be up here with the best in the world and take home this haul is hugely rewarding.”

McNamara was quick to credit the Fuji Xerox clients for their role in the result: “Steven Caunce, Amber Henderson and Alistair Egan from Fuji Xerox NZ are a great team and are fantastic to work with. They allow us to push the boundaries and that has once again delivered results. Both campaigns have completely exceeded Fuji Xerox’s sales targets and have delivered an incredible ROI, making them two of the most effective campaigns in the market. Ultimately, that’s what it’s all about.”

Says Steven Caunce, general manager of corporate affairs, Fuji Xerox NZ: “This is outstanding news and fantastic for all those involved. We measure success by sales and this campaign has delivered. Once again, Republik’s ability to deliver strong creative, with a sound strategic approach has ensured success across the board. With the bar now set this high, what are we going to do next?”

VIEW THE FULL LIST OF WINNERS – List of 2016 ECHO Winners.pdf