Spark records Rudolph’s test flight over NZ with Rudolph Cam in latest work via Colenso BBDO

For the last twenty three Decembers, millions of Kiwis have counted on the Santaline to connect them with the North Pole and give them a chance to let Santa know what they truly want for Christmas. This year, Spark and Colenso BBDO have come up with a heart-warming way to remind people about the line and have a little fun along the way; using Facebook to launch Rudolph Cam, a GoPro-inspired film of the red-nosed reindeer’s test flight over New Zealand.

The social campaign was innovative in its use of the Facebook Live format, allowing fans to engage with Rudolph’s incredible journey in real time as he made his way from the wild west coast of Muriwai to the heart of Auckland city at sunset. The 30-minute film was shot from Rudolph’s perspective and was followed by two 15 second videos to show some of the stunning highlights from the flight.

WATCH THE TEST FLIGHT

Says Sarah Williams, head of brand, communications and experience, Spark: “The Spark Santaline is a really special part of the Kiwi Christmas. Many who remember calling the Santaline as kids now have their own children who are putting in calls to Santa. This year we wanted to use technology to make that experience even more magical, and what could be more perfect than being up there with Rudolph on a pre-Christmas flight.”

The Rudolph Cam video is available to watch on Spark’s Facebook page and the Santaline is ready to take your calls. Let Santa know what you want for Christmas on 0800 222 222. The Santaline will be live until Christmas.

Client: Spark NZ