The Clubhouse enlists Lydia Ko to front new campaign promoting the LPGA tour via Augusto

Screen Shot 2017-03-10 at 9.52.09 am.jpgThe Clubhouse has launched a new campaign via Augusto, which features current world #1 Korean-born New Zealand professional golfer Lydia Ko to drive visitors to the LPGA tour - hosted in New Zealand, later this year.

The campaign highlights that Kiwis are about to be treated to the world's greatest golf in their own backyard.

VIEW THE SPOT
Womens Golf Open_A2-Poster (1).jpgThe video features Ko taking an Auckland suburb by surprise as she drives a ball through backyards and chips it over neighboring fences all the way to Windross Farm - the venue for the event. Commentary is also provided by Frank Nobilo and Laura McGoldrick.

Says Matt Sellars and Rich Robson, CDs, Augusto: "This is not just another tournament with a few top golfers, this is New Zealand's first real chance to witness our very own golfing superstar, Lydia Ko, take on dozens of the world's greatest, right here on home soil. So we wanted to create a fun campaign that goes beyond the golfing audience and appeals to Kiwi sports fans all over the country."

This campaign rekindles Augusto's relationship with Ko, who created and produced Lydia's announcement to the world that she was turning professional at the age of 16 with the #KoGoesPro campaign, featuring All Black, Israel Dagg.

Says Michelle Walshe, managing director, Augusto: "It was a fantastic experience working with Lydia on her KoGoesPro video announcement all those years ago and since then, like all kiwi's, have been proudly watching her take on the world. We're thrilled to have had another opportunity to work with Lydia, this time to promote the MCKAYSON New Zealand Women's Open. The Clubhouse have done an outstanding job in bringing this prestigious LPGA Tour event to our shores and allowing us to see our #1 kiwi gem play in our backyard."

The 30" cutdown TVC launches during the ISPS Handa New Zealand Open on Sky Sports this weekend.

The Clubhouse:
Michael Goldstein - Managing Director
Mel Gimblett - Operations Manager
Greg Howie - Marketing Manager

Augusto:
Creative Director - Matt Sellars
Creative Director - Rich Robson
Director - James Anderson
Account Director - Stephanie Lee
Senior Account Manager - Ashley Zaragoza
Producer - Rob Malloch
Production Manager - Lara Marshall
Production Manager - Greta Cervin
Editor - Corbin Beitelstein
Grade - Matt Smith
Motion Graphics - Shaun Madgwick
Senior Designer - Simon McMahon
Designer/Retoucher - Lena Panaita
Designer - Kim Anderson

1 Comments

Very cool! said:

Awesome ad!

Leave a comment

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs