Carat New Zealand appoints two new group business directors Amy Dufty and Lee Griffiths

Carat New Zealand has made new senior hires to service its growing client base, recruiting two group business directors Amy Dufty (left) and Lee Griffiths (right), from the worlds of both advertising and media.

Dufty has crossed over from creative and client side, bringing with her over twenty years’ experience with some of the industry’s biggest names, including Saatchi & Saatchi, Y&R and Ogilvy & Mather. She joins the agency from her most recent role at Genesis Energy New Zealand.

Meanwhile Griffiths brings 20 years’ experience in media planning, most recently at FCB Media where she was associate media director, and prior to that at MEC/Y&R Media as a business director.

Says Alex Lawson, general manager of Carat New Zealand: “Aligning the right people with the right clients is crucial to our mutual success. I’m excited to bring in this level of diverse talent and see them get stuck in. Amy and Lee represent two incredibly well respected figures from dramatically different backgrounds. Both will play key roles for their clients and Carat in the years to come.”

Says Griffiths: “It is a very exciting time to be joining Carat as it continues to evolve and grow. Working with Alex and Rob on some dynamic accounts such as Holden is a wonderful opportunity.”

Says Dufty: “Carat is an amazing company filled with smart, innovative people. It makes moving into media an easy choice for me. I am looking forward to the challenges ahead.”