New thinking from DDB Australia and NZ to create 'unreasonable growth' for brands and businesses

image002 (1).jpgDDB has today, for the first time, released details of its new thinking to create 'unreasonable growth' for brands and business.

The thinking is significant because it challenges the long-standing business premise that growth is anchored to a consumer who makes reasonable and logical decisions to advance their lifestyle.
image003 (1).jpgPioneered by DDB Australia and New Zealand, the thinking is based on the power of unchanging human emotions in a rapidly changing modern world. The central thesis is that we are now, more than ever, living in an "age of unreason."

There used to be three golden rules to grow your business - 1. Win Your Category, 2. Win The Mind of Your Consumer, and 3. Win Today.

Instead, DDB Australia proposes three new rules - 1. Culture Dwarfs Category, 2. Feelings Conquer Thinking, and 3. Long Term Beats Short Term.

DDB Australia CEO Andrew Little said this represents a paradigm shift in theories of business management, and DDB has been rolling this thinking out with multiple clients, including Expedia, McDonald's and Volkswagen, with huge success.

4 Comments

Sorrell said:

IP or PR?

Old Hat said:

Are they serious? Also that bloke who looks a bit like Dolph Lundgren is pointing at what looks suspiciously like a picture of Einstein.

. said:

DDB seem to do more 'transformative moments' for themselves as an agency then they actually do for clients these days. And they never seem to come to anything.

Having read what this 'shift' is, I can honestly say, well, obviously. What you have identified is something that anyone in this industry with a brain has known and been acting on for a number of years,

CCO said:

So...can we go back to making 60" telly ads?

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