Ogilvy NZ scores Silver Pencil at 2017 One Show Awards for Auckland City Council ‘A Kauri Cries’
The One Club for Creativity has just announced the winners for the 44th Annual One Show Awards, on its last night, in cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI. Hosted by Jessica Williams, former Daily Show correspondent.
Ogilvy & Mather, New Zealand has scored a Silver Pencil for Auckland City Council’s ‘A Kauri Cries‘.
The campaign aimed at raising awareness about kauri die-back, an infectious soil-borne organism that hitches a lift on bushwalker’s shoes is killing these native giants at a rapid rate. Ogilvy NZ was tasked was to change peoples’ behavior by raising awareness around kauri dieback, making the disease a more pressing issue in the public eye. The only way Auckland City Council could make the disease a more pressing issue, and change the behavior of bushwalkers was by letting them hear the pain kauri are going through. Ogilvy wanted this message to be delivered from the kauri, connecting with the target audience on a more emotional level and ‘A Kauri Cries’ was born.
The One Show awarded Best of Show to “The Refugee Nation” for Amnesty International by Ogilvy/New York.
Says Kevin Swanepoel, CEO, The One Club for Creativity: “In a year rife with political discord and social upheaval all around the world, ‘The Refugee Nation’ is a prime example of how our industry can both reflect and influence our culture. Evocative in its design and versatile in its application, ‘The Refugee Nation’ won Best of Design and Best of Cross-Platform before going on to win Best of Show.”
Agency of the Year: McCann New York
Says Rob Reilly, global creative chairman of McCann Worldgroup: “We’re incredibly humbled with the One Show Agency of the Year honor, and delighted that all of our major regional offices were recognized in the awards show.”
Top-ranked agencies:
#1 McCann/New York
#2 Dentsu Inc./Tokyo
#3 Leo Burnett/Chicago
#4 Ogilvy/New York
#5 BBDO/New York
#6 Wieden Kennedy
#7 Droga5/New York
#8 Clemenger BBDO/Melbourne
#9 AlmapBBDO/São Paulo
#10 Ogilvy & Mather/Chicago
Network of the Year: Ogilvy & Mather
Says Tham Khai Meng, co-chairman and worldwide chief creative officer, Ogilvy & Mather:
“I want to thank our people at Ogilvy and our clients for this recognition across disciplines and borders. Their continued dedication to Pervasive Creativity, their talent and courage continue to make the difference.”
Top-ranked networks:
#1 Ogilvy Group
#2 BBDO Worldwide
#3 McCann Worldgroup
#4 Leo Burnett Worldwide
#5 TBWA Worldwide
#6 DDB Communications Group
#7 Dentsu
#8 Publicis
#9 J. Walter Thompson Worldwide
#10 FCB
Independent Agency of the Year: Droga5
Says Aussie expat and creative chairman and founder of Droga5, David Droga: “We are obviously thrilled, and the fact that we earned this honor with winning work from nine different clients makes it all that much more special.”
Says Ted Royer, chief creative officer, Droga5: “We are incredibly proud to win the inaugural Independent Agency of the Year award. Great people in our agency working with great clients. Nothing beats that.”
Client of the Year: Lockheed Martin
Top-ranked clients:
#1 Lockheed Martin
#2 Nike
#3 Amnesty International
#4 Google
#5 Swedish Tourist Association
#6 Channel 4/Rio Paralympics
#7 Getty Images
#8 Art Institute of Chicago
#9 Headspace
#10 Under Armour
Holding Company of the Year: Omnicom
Says John Wren, president and CEO, Omnicom Group: “The One Show represents the best that the advertising world has to offer and we are deeply honored. This award is a testament to having the best talent in our business who consistently set the benchmark against which the entire industry is judge. I want to congratulate and thank everyone who contributed to this success.”
Top-ranked holding companies:
#1 Omnicom Group
#2 WPP
#3 Interpublic Group
#4 Publicis
#5 Dentsu Group
#6 Havas
#7 MDC Partners
#8 Hakuhodo DY Holdings
#9 Google
#10 Cheil Worldwide
Penta Pencil: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple
Says Alberto Ponte, global creative director on Nike, Wieden+Kennedy: “Nike and W+K have a great history of inspiring athletes around the world to push the limits of their human potential. As the communications world has gotten more complex, we still focus on that simple thought and push ourselves to express it in new, interesting ways every time. If you love sports and creativity, there is no better client (than Nike) that you can dream of.”
Says Enrico Balleri, VP Nike Brand Communications: “Nike and W&K’s creative partnership has resulted in some of the most iconic and memorable campaigns that celebrate the power of sport and inspire athletes around the world to push their limits to be their best. And just like athletes challenge themselves, we challenge each other to deliver the very best work to create deep and lasting relationships with our consumers.”
The top-ranked countries:
#1 United States
#2 Australia
#3 United Kingdom
#4 Japan
#5 Germany
#6 Brazil
#7 Canada
#8 France
#9 Sweden
#10 South Africa
The following were awarded Best of Discipline:
Cross-platform: “The Refugee Nation
” for Amnesty International by Ogilvy/New York.
Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London. See One Show judge Matt Eastwood discuss Best of Film here.
Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.
Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York. See One Show judge Andrew Keller discuss Best of Interactive here.
Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show judge Alan Kelly discuss
Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.
Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin. See One Show judge Brent Choi discuss Best of Social Media here.
UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. See One Show judge Taras Wayner discuss Best of UX/UI here.
The complete list of winners can be found here.
Complete rankings can be found at www.oneclub.org/awards/theoneshow.