Colenso BBDO picks up Gold Lion for ‘The Child Replacement Programme’ in Cannes Media Lions

Colenso BBDO has scored a Gold Lion in the Cannes Media Lions, presented tonight in Cannes.

The agency has scored a Gold Lion for Pedigree ‘The Child Replacement Programme’ via Starcom NZ.

VIEW THE MEDIA WINNERS – Media Winners.xls

The Media Lions celebrate the context of creativity, enhanced and amplified by a game-changing channel strategy. From 2949 entries, 95 Lions were awarded – 9 Gold, 28 Silver and 57 Bronze – and ‘Innovating Saving’ by R/GA, New York for jet.com took the Grand Prix.

President Mike Cooper, worldwide chief executive officer, PHD, led the jury who chose the work by a then start-up retailer for its highly sustainable communication strategy. Driven by price and consumer data, it utilised social media and search insight to produce the commercial results of big brands.