Colenso BBDO scores 1 Gold Lion and 1 Silver Lion for Pedigree work in Cannes Direct Lions
June 21 2017, 7:00 am | | No Comments
Cannes Lions Festival of Creativity has just finished announcing the winners for Direct.
Colenso BBDO has been awarded one Gold Lion and one Silver Lion for Pedigree ‘The Child Replacement Programme’.
VIEW THE DIRECT WINNERS – Direct Winners.xls
The Direct Lions recognise response-driven and relationship-building creativity. From 2719 entries, 76 Lions were awarded, including 13 Gold, 21 Silver and 41 Bronze.
‘Google Home of the Whopper’ by DAVID Miami for Burger King, took the Grand Prix.
Jury president Ted Lim, chief creative officer, Dentsu Brand Agencies, APAC, described it as “outstanding, outrageous and simply incredible”.