ABC Tissue pushes new Fresh toilet paper brand in newly launched TVC via Work Communications
ABC Tissue has launched a new brand of toilet paper called Fresh along with a creative campaign via WORK Communications.
Managing director Gaylene Anderson says the strategy targets a gap in the mid-market for toilet tissue: “The fresh new packaging designs are what you’d see in a homeware store. We found there was a strong desire for environmentally-friendly products that are kind to sensitive skin.”
The bold new Fresh brand carries the endorsement of Allergy New Zealand, and is adding a whole new, modern look to toilet and facial tissue aisles in supermarkets from today.
Client: ABC Tissue
Agency: WORK Communications
Creative: Craig Parker, Lisa Blamires, Marco Ermerins
Account Director: Brooke King
Packaging Design: Craig Parker
Agency Producer: Monica Anderson
Production Company: Eight
Director: Jamie Lawrence
10 Comments
This ad is the most annoying I have ever seen and refuse to ever purchase this product
Has to be one of the worst, most stupid, pointless and annoying adds I have ever seen – surprised Work Communcations are even in business with this shocker
I worked for the new zealand equivalent and this is just what the market wants and is not covered by any of the brands we produced at A…. .Shame the advert is a little below par,but at least it dosent feature a dog ,which has no relative link to toilet paper.
Nice packaging – terrible product.
The music is beyond terrible. It had the potential to be a good ad. For the love of god just change the music.
This is a front runner for worst ad of the year. I won’t be buying this product and I hope the advertising booked runs out soon. The agency have destroyed a decent piece of music.
This is without a doubt the worst ever TV ad. I have to change channels when it comes on I dislike it so much. Get rid of it please.
I need to be honest here- this is lovely packaging, but the product is below par. Flimsy paper, not worth the money!
I used lemon and coca cola to cleanse and sanitize most of my toilets.
This is without a doubt the worst ever TV ad. I have to change channels when it comes on I dislike it so much. Get rid of it please.