Viceland gives young voters extra voice ahead of general election in new social media campaign

VICELAB_NZ_ELECTION_PORTRAITS.003.jpgVICELAND has announced an extensive on-air and social media campaign aimed at giving young voters across New Zealand a chance to voice their opinions ahead of the 2017 general election.

With less than two weeks to go until the election, 34 percent of 18-24 year olds are still not enrolled to vote. That's a third of young people who could be missing out on the chance to have their say about their future. By contrast, more than 97 percent of New Zealanders over the age of 55 are enrolled to vote.

Filmed across Hamilton, Auckland, Wellington and Christchurch, the VICELAND NZ Census features 70 young New Zealanders between the ages of 18-35. Each answering 40 questions on what it means to be a young person in New Zealand in 2017. Key issues include: housing, immigration, university, drugs, equality, the environment, and the electoral candidates.

The voice of our nation's young voters--via more than 70 on-air assets--will flood VICELAND, SKY TV Channel 13 in the lead up to September 23, with the campaign also running across VICELAND and VICE social media platforms.

More opinions on the subject are also being encouraged, via voicemail messages on the VICELAND's free call line 0800 342 388.

VICELAND Vote.jpgVICELAND NZ follows its UK and France channels in conducting its own version of a nationwide census, reflecting the channel's ongoing dedication to listening and connecting with its audience and the issues that matter most to them. Illustrated by this moving message around the Orlando shootings in 2016.

This campaign joins a range of upcoming VICELAND creative running on channel, including: large scale, real-world OHP projections of the VICELAND logo on New Zealand buildings and landmarks and TV spots featuring vintage VICELAND branded TV sets in situ around the country.

Leave a comment


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs