Countdown consolidates all media strategy + buying activity back into Ogilvy Media NZ

Countdown has confirmed that all media strategy and buying activity will be consolidated back into Ogilvy NZ, making Ogilvy the sole media partner for Countdown.

Says Bridget Lamont, general manager of marketing, Countdown: “Our relationship with Ogilvy Media has gone from strength to strength in recent times and we’re looking forward to continuing to work with Rachel [Anderson-Cormack], Kim [Leybourne] and the rest of the Ogilvy Media team.”

Head of Ogilvy Media, Rachel Anderson-Cormack is naturally thrilled with this great result as it is a testimony to the rigorous performance criteria the team has set to deliver continuous improvement.

Says Anderson-Cormack: “In the last 18 months, we’ve invested time and resource in creating a step change within our media team. Part of this has been ensuring that we have strong leaders such as Kim Leybourne whose focus is on delivering positive business outcomes for our clients. It’s fantastic to see the results of this in the continuing strength of our relationship with Countdown.”

(Pictured L-R: Rachel Anderson-Cormack and Kim Leybourne)