FCB Media’s Young Cannes Lions give parking a meaning with new ‘Parking for a Cure’ launch

In an idea developed by FCB Media Young Cannes Lions participants, Breast Cancer Cure and Wilson Parking have teamed up this October for Breast Cancer Month to trial a New Zealand first in fundraising.

For each ticket issued at one of five participating Wilson Parking sites across New Zealand*,$1 will be donated to Breast Cancer Cure to support their efforts in finding  a cure for breast cancer. The parking machines are easily identified with pink Breast Cancer Cure decals.

The “Park for a Cure” idea was developed by Ashley Hekkens and Nicholas Pinfold of FCB Media as an entrant to the 2016 Cannes Young Media Lions competition.

Says Phillipa Green, general manager of Breast Cancer Cure: “New Zealand has one of the highest breast cancer rates in the world, and it’s increasing.  Yet breast cancer research receives no direct government funding.  We’re always on the search for new ways to fundraise in an extremely competitive environment and absolute loved the “Park for a Cure” idea that Ash and Nick developed. We’re delighted Wilson Parking were happy to be part of a campaign that converts a payment that some people perceive as a necessary evil into a payment that provides hope for the future.”

Says Ashley Hekkens, account director at FCB Media: “We’re always looking to create new, distinctive answers to client problems. Breast Cancer Cure is about investing in research that could give people more time, so we wanted to dramatise this relationship between money and time in a moment that already has these associations. We were gutted not to win the competition but seeing our idea come to life and hopefully make a meaningful difference is even greater reward.”

Says Stephan Wuffli, CEO, Wilson Parking: “Wilson Parking is proud to be involved in this parking industry first, helping support funding research of a disease affecting so many New Zealanders and their families.

“With the support of our customers and Kiwis across the country, we look forward to seeing the outcome of this positive partnership that will ultimately help save lives.”

For more information on BCC visit www.breastcancercure.org.nz.