38th Axis Awards launches call for entries with 'Respect' theme; entry deadline Tuesday, Jan 23

AXIS_Hero_RESPECT.jpgThe 38th Axis Awards is now open for entries and agencies are being urged to start drawing up their shortlists of work to enter in Axis 2018.

Entries will close on January 23rd 2018 with the Axis 2018 Awards Show to be held on Thursday March 8th at new venue, Shed 10 in Auckland.


Convener of Judges for 2018, Brigid Alkema, executive creative director of Clemenger BBDO NZ, says the theme of this year's awards is 'Respect'.

Says Alkema: "Every year Axis celebrates what our industry has achieved in the last 365 days. The work that was made and the great minds that rallied together around a relentless belief in the power of creativity. The truly great work we do moves people and business. This work is rare, it's brave, it's dignified, it's powerful. It deserves our respect. That's what we'll be showing at Axis 2018."

Alkema is joined by Special Group managing partner Michael Redwood as chair, and on the Axis 2018 jury, the local presidents and executive judges are Chris Schofield (executive creative director, Shine), Lisa Fedyszyn (group creative director, Ogilvy), Levi Slavin (chief creative officer, Colenso BBDO) and Damon Stapleton (chief creative officer, DDB New Zealand).  Our big-name International judges have been confirmed and we look forward to them joining the team in Auckland late in February 2018.

Entry categories for 2018 are now available online and have been updated to better reflect industry changes. Axis 2018 also sees the introduction of a special award called "The Brand Axis" recognising a New Zealand business, brand or organization and its collaborating agency who have been successfully building and evolving a brand over the last five to ten years. This new award aligns with the industry focus on the importance of long-term brand building as a driver of commercial or social success.
Says Paul Head, CEO, Commercial Communcations Council: "Commercial creativity is more important than ever before. Great ideas that engage consumers emotionally, make them look at their world differently and ultimately change behavior, are what our clients should be demanding from us. So, the craft of creativity, engaging and entertaining audiences and building brands must remain at the core of what we do as an industry. And that's why Axis is so important; It celebrates the work that has innovated, inspired and engaged."

Full entry details, categories and information for Axis 2018 are now available in the Call for Entries document on the Comms Council website at commscouncil.nz.

Axis Awards 2018 - Key Dates
Entries close: Tuesday, 23rd January 2018 at 4pm
Late entry deadline closes: Thursday, 25th January 2018 at 4pm
Hard copy material deadline: Thursday, 1st February 2018
Tickets on sale: Tuesday, 20th February 2018
Finalists announced: Wednesday, 21st February 2018
Axis Speaks: Thursday, 1st March 2018
Awards Show: Thursday 8th March 2018

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