Rodney Wayne launches #devotedtoyou campaign via Lachlan McPherson and Friends

New Zealand hair salon brand Rodney Wayne has launched its #devotedtoyou collection, created by brand development agency Lachlan McPherson and Friends.

Set in Tokyo against the ethereal backdrop of the iconic Sakura cherry blossoms. The campaign is built on the themes of renewal and rejuvenation. A series of short films, featuring the Japanese poetic form haiku, invite New Zealanders to release their unique beauty with a new hairstyle or colour transformation.

Says agency founder, Lachlan McPherson: "A new colour can change the way look, and feel. We wanted the campaign to reflect the emotion of coming out into a lighter, fresher place. The Tokyo blossom festival is an iconic moment in the year which is about newness, and revealing beauty. It seems like the perfect backdrop to invite people to liberate their inner princess."

Client: Rodney Wayne
Agency: Lachlan McPherson and Friends, Auckland
Production Company: DLMAU
Hair: Rodney Wayne Creative Director Richard Kavanagh
Photography: Steven Chee
Stylist: Charlotte Stokes
Make Up: Fumihiro Ban

Leave a comment


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs