Huckleberry NZ presents the not-so-ordinary carrot in new TV campaign via Rainger & Rolfe

With a declaration of ‘it’s what’s inside that matters’, Huckleberry NZ has just launched a cheeky, unusual TVC via Rainger & Rolfe, as part a new EcoStore Xventure television show sponsorship.

Says Richard Lees of Huckleberry NZ: “Everyone knows organics are the future but we also have to talk about what makes organics special. The reality is organics are now a beautiful, mainstream option. The foods all taste delicious, the fruit and vegetables are outstanding and our on-shelf products come from a sustainable manufacturing environment. All of which says ‘good for you and good for the planet.'”

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Says Jen Rolfe of Rainger & Rolfe: “Creatively we just felt the carrot could talk to this perfectly. Which might sound left-field. But with the simplicity, humour and delightful sense of irreverence, we actually found consumers quickly get the message.”

Says Lees: “There’s a line in the new ad – just as nature intended – which sums it up for Huckleberry. We love it because everything we offer really is straight out of nature. We just have to make sure we don’t get in the way.”

Client: Huckleberry

James Hutchinson – Edit