NZ Fire Service’s latest print work encourages the installation of smoke alarms in bedrooms via FCB
February 8 2018, 3:20 pm | | 7 Comments
NZ Fire Service has launched a new print campaign via FCB NZ that aims to encourage Kiwis to install smoke alarms in bedrooms.
When you sleep you lose your sense of smell. A fact that makes the case for smoke alarms in bedrooms all the more compelling.
7 Comments
Think the creative dept could’ve done with a bit more sleep. The characters didn’t need to look like Voldemort/demons.
My Bill makes a good point. Why couldn’t those ad people have made the lady look normal and nice. And why didn’t you hire my Bill for a job. He has so many good. Ideas .
Hmmm … this one doesn’t work for me. Not sure if it’s the retouching or the idea needed to be worked a little more?
My Bill does make a good point. The art direction gets in the way of the idea here.
The character doesn’t look like a human without its nose, it looks like a grinch.
Bill’s Mum (creative from FCB) don’t you agree?
Going to the T20 on Friday, Bill? Should be a cracker.
FCB carrying on the fine art of scam print.
Don’t hate the player because they hate the grinch.