NZ Fire Service's latest print work encourages the installation of smoke alarms in bedrooms via FCB

92184_Senseless_Old Lady.jpgNZ Fire Service has launched a new print campaign via FCB NZ that aims to encourage Kiwis to install smoke alarms in bedrooms.

When you sleep you lose your sense of smell. A fact that makes the case for smoke alarms in bedrooms all the more compelling.

VIEW THE OLD LADY AD
VIEW THE CHILD AD
VIEW THE BABY AD

7 Comments

Bill said:

Think the creative dept could’ve done with a bit more sleep. The characters didn’t need to look like Voldemort/demons.

Bill’s Mum said:

My Bill makes a good point. Why couldn’t those ad people have made the lady look normal and nice. And why didn’t you hire my Bill for a job. He has so many good. Ideas .

pepemouse said:

Hmmm ... this one doesn't work for me. Not sure if it's the retouching or the idea needed to be worked a little more?

Bill's Dad said:

My Bill does make a good point. The art direction gets in the way of the idea here.
The character doesn't look like a human without its nose, it looks like a grinch.

Bill's Mum (creative from FCB) don't you agree?

Bill's mate said:

Going to the T20 on Friday, Bill? Should be a cracker.

good to see said:

FCB carrying on the fine art of scam print.

Bill's cousin Bob said:

Don't hate the player because they hate the grinch.

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