Colenso BBDO scores four Gold, two Silver and one Bronze at The Creativepool Annual 2018

PedigreeSelfieSTIX_DigiMobile_App_print3.jpgThe Creativepool Annual 2018 winners have been revealed at a momentous night at Banking Hall in London last week. A night of anticipation and celebration, the 6th Edition of the Annual unveiled a spectacular showcase of the winning creative campaigns, work, people, brands and agencies from 2017, spanning 18 countries and 4 continents.
 
In its first year entering the awards programme, Colenso BBDO saw all 7 entries convert into four golds, two silver and a bronze edition of The Annual. The agency's work for Pedigree 'SelfieSTIX', Pedigree 'Child Replacement Programme', DB Export 'Beer Bottle Sand' and Spark 'Little Can Be Huge - Celebrate Every Family' were honoured on the night, continuing recent One Show, Webby's and APAC Effies success.
 
Says Levi Slavin, chief creative officer at Colenso BBDO: "We were just starting our day when the email came through saying that we'd won. It was very humbling. A massive thank you to the people behind the work, the people that voted and judged, and to Creative Pool for such an astounding platform. I have to say, it's not easy to celebrate with cups of tea, but we did our best."
 
A full overview of the show's winners can be found here.

4 Comments

Here we go said:

The Ceativepool Annual?!!! Wow, talk about entering absolutely everything you can.

Conundrum said:

She's a risky strategy plastering this everywhere pre-Cannes. On the one hand, it makes everyone think it's good (when otherwise the awards well is dry). I assume that's the strategy here, right? On the other, it's a looped canvas for people to rightly point out that it's a flagrant rip-off of several products that have been in market for years. Hmmm..

Here we go... said:

Smart tactics... playing to the global marketplace.

either way said:

shocking retouching on that dog ... if that's cannes worthy things have gone bung

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