Wattie’s promotes Baked Beans and Spaghetti in new campaign via The Business Marketing Group
Wattie’s has launched its new 50% less added sugar Baked Beans with a new campaign acknowledging and reassuring consumers that they still make you fart, created by The Business Marketing Group.
Says Daniel Paki, group marketing manager QSM & Chilled: We wanted to do something a bit more interesting than just a functional product message. Baked beans and Spaghetti are informal, fun and a staple Kiwi food – that also has some side effects! So we leveraged that in our comms…loudly.”
The Business Marketing Group created the campaign with Starcom, which runs nationwide on outdoor, digital & social channels until end June 2018.
Creative Agency: The Business Marketing Group
Creative Director: Craig Farndale
Client Services Director: Greg Antoine
Production Company: The Rig
Media Agency: Starcom
5 Comments
Nice one Craig!
Craig Fartdale
It’s a rare talent that can make a fart joke unfunny.
“Still tastes good. Still just as messy.” THATS WHAT SHE SAID BOOM! too easy
Have they just watched season one of Madmen?