Wattie's promotes Baked Beans and Spaghetti in new campaign via The Business Marketing Group

Watties 1 (1).jpgWattie's has launched its new 50% less added sugar Baked Beans with a new campaign acknowledging and reassuring consumers that they still make you fart, created by The Business Marketing Group.
 
Says Daniel Paki, group marketing manager QSM & Chilled: We wanted to do something a bit more interesting than just a functional product message. Baked beans and Spaghetti are informal, fun and a staple Kiwi food - that also has some side effects! So we leveraged that in our comms...loudly."

The Business Marketing Group created the campaign with Starcom, which runs nationwide on outdoor, digital & social channels until end June 2018.

VIEW THE BAKED BEANS FART VIDEO
VIEW THE BAKED BEANS KALE VIDEO
VIEW THE SPAGHETTI MESS VIDEO
Watties 2 (1).jpgCreative Agency: The Business Marketing Group
Creative Director: Craig Farndale
Client Services Director: Greg Antoine
Production Company: The Rig
Media Agency: Starcom
Watties 3 (1).jpg

5 Comments

Dennis said:

Nice one Craig!

Was that... said:

Craig Fartdale

Deflated said:

It’s a rare talent that can make a fart joke unfunny.


The Dong said:

"Still tastes good. Still just as messy." THATS WHAT SHE SAID BOOM! too easy

Annon said:

Have they just watched season one of Madmen?

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