Countdown tells Kiwis 'we can help with that' in its newly launched brand platform via Y&R NZ

Screen Shot 2018-07-02 at 7.59.41 am.jpgCountdown has launched a new brand platform this Sunday via Y&R NZ and Ogilvy Media.

The campaign was directed by Matt Kamen of Goodoil Films.

Says Debra Brooks, head of brand marketing at Countdown: "Countdown has an incredibly committed and hard working team of 18,000 people spread right across New Zealand, who are  all doing great things for our customers and communities every day.  We want to celebrate that commitment and communicate our philosophy to our customers, that we're committed to making Kiwi's lives a little better every time they shop with us.  Let's be proud of that, not just internally but externally too.

New Countdown logo (1).jpg"We've worked with the Y&R team to create a new brand and retail platform, brand design and launch campaign we are all incredibly proud of.

"We've harnessed the musical powers ofOut of home - Inspiration (1).jpg Supergroove, the dulcet tones of Oscar Kightley and Kirk Torrance, and a cast of really great Kiwi talent to bring our brand to life.

"With the campaign line 'we can help with that' we think we've summed up our customer promise and our spirit as a business.  So whoever you are or wherever you're at in NZ, we hope you enjoy the new Countdown brand campaign and the refreshed retail look and feel as it rolls out over the next few months."

Out of home - Going Green.jpgSays Dave Chambers, managing director, Countdown: "Over the last few years we have undertaken transformational work around our business and team culture. I'm also proud of the way Countdown leads the industry in a number of important ways, including being New Zealand's first supermarket to phase-out caged eggs and single use plastic carrier bags. This new brand platform is the perfect vehicle to tell our story and to talk about our retail offering"

Says Jono Key, managing director, Y&R NZ: "To be given the responsibility of refreshing one of New Zealand's biggest brands was both daunting and bloody exciting. But I can honestly say this has been one of the most collaborative, thoughtful and fun campaigns the agency has ever been involved with. We have a platform that is a great expression of Countdowns culture and brand purpose."

Says Josh Moore, outgoing CEO/CCO, Y&R: "Working with our great creatives and Debra's talented team to launch a new brand platform for one of NZ's biggest brands is a great way to round out my time with the agency. 'We can help with that' is a platform with long legs and endless room for engaging executions. I really look forward to seeing how it grows and gains traction with Kiwis."

Says Liz Richards and Nick Dellabarca, creatives, Y&R: "Working on a big campaign like this makes you realise the scale of a business like Countdown and everything they do. It's also been a fun exercise in finding supermarket products that rhyme. Oh, what a thyme. Sorry, we'll stop now.

Client: Woolworths NZ
Debra Brooks - Head of Brand Marketing Countdown
Wadim Schreiner - Head of Marketing Strategy

Agency: Y&R NZ
Josh Moore - (Outgoing) CEO / CCO
Jono Key - Managing Director
Nicholas Dellabarca - Copywriter
Liz Richards - Art Director
Anna Kennedy - Head of TV Production
Campbell McLean - Group Account Director
Sabrina Jensen - Senior Account Manager
Aneka Burden - Account Manager
Craig McLeod - Senior Planner
 
Amanda Sasano - Head of Motion
Paul Gibson - Head of Studio Production
James Wendelborn - Head of Design
 
Production Company: Goodoil
Matt Kamen - Director
Mark Foster - Executive Producer
Anna Stuart - Producer
Crighton Bone - DOP
Blockhead - Post Production
 
Fraser Clements - Photographer (Match Photography)
 
Franklin Road Audio
Jonathan Mihaljevich - Producer/Music Licensing
Jim Hall - Composer
Shane Taipari - Head of Sound Design

1 Comments

Wendy Growcott said:

Good Morning , I would like to know WHY HAS ALL LOW FAT YOGHURT been removed from your stores PLEASE .

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