The Comms Council appoints Mark Pickering as PR, Experiential + Social Media Committee chair

IMG_4773 (1).jpgThe Comms Council has announced the appointment of Mark Pickering, director, Brand Spanking to the position of chair for the PR, Experiential, and Social Media Committee (PREScom).

Pickering is a founding member of PREScom and the Experiential Marketing Association of NZ (EMANZ). He has contributed to a number of strategic projects and events in that time which have benefited the industry.  

Pickering has over 30 years' experience in the industry and has worked on the world's biggest brands; creating, planning and delivering award-winning campaigns globally.
In 2007, Pickering established FLUXX: Ideas in Motion, an experiential agency which merged with Brand Spanking in 2015 to form one of the largest and most dynamic agencies in this field in NZ.

Pickering is a social media and event technology strategist within Brand Spanking's team and has brought his knowledge to bear for clients. He is a passionate evangelist for the industry and also lectures and runs regular workshops and seminars globally on experiential marketing.

Says Paul Head, CEO, Comms Council: "Mark is at the forefront of the experiential marketing industry and his strategic vision will prove invaluable in continuing to raise the profile and strength of the marcomms sector."

The Comms Council PREScom is charged with highlighting and developing the value of PR, experiential and social media communications. Members are drawn from independent agencies or marcomms divisions within larger agency groups that are involved in a wide range of marketing communications including public relations, ambient, activation, social media, experiential or events.

Pickering replaces Adelle Keely; chief executive, Acumen Republic who has been chair since early 2017.

Says Head: "Adelle has done an incredible job as chair of PREScom over the past year and her leadership and guidance of the group has made a genuine difference for our members".

Says Pickering: "Over the past 10 years PREScom has worked hard to champion our channels to clients and to the wider marcomms industry through events, rewarding best practice via the Axis and Effie Awards and by sharing knowledge and insights from the top minds in the business. This year will see a focus on showcasing best practice here in NZ and overseas in PR, Social and Experiential marketing and in helping to develop badly needed talent for our industries".

The Comms Council PREScom comprises Mark Pickering (Brand Spanking), Angelina Farry (Eleven PR), Dallas Gurney (Spark PR & Activate), Gina McKinnon (FUSE), Katharine Broughton (Beat Communications), Rewa Willis (Sherson Willis), Rochelle Sheldon (Socialites), and Sean Brown (Mango).

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