MyRepublic promotes super-fast fibre plans with ‘Blast into Fast’ campaign via Campaign Edge
MyRepublic, has today unveiled its new brand campaign via Campaign Edge, to drive customer engagement across New Zealand by promoting the brand’s super-fast fibre plans using humour to cut through the telco clutter.
Each of the three TVCs targets a different audience to promote a different MyRepublic feature, but each use the light hearted humour associated with the brand to highlight the way we use the internet and how MyRepublic will save the day with their unlimited, super-fast NBN plans.
The first TVC sets the scene with a man with major commitment issues searching for an online date, the second TVC showcases a mum emotionally invested in her go-to reality dating show, and the third depicts a young man seeking gamer glory in his living room.
Says Bridget Devlin, head of marketing Australia and New Zealand, MyRepublic: “We’re thrilled to launch our new campaign in New Zealand, positioning us as the ultimate wingman to our customers. The new brand TVCs display the breadth of MyRepublic as a market challenger, pushing the limits of National Broadband Networks across Asia Pacific to deliver the best customer service and premium high-speed broadband available at the best price.”
Says Dee Madigan, ECD, Campaign Edge: “The new rules and regulations around telco advertising has certainly made it tricky, but our new campaign for MyRepublic proves that retail advertisements don’t have to be boring!”
Agency: Campaign Edge
Director: Alex Feggans
Production company: Edge Studio
Post production: Cutting Edge
Executive Creative Director: Dee Madigan