RARE lands in Auckland as part of Semi Permanent festival, tomorrow Aug 9, 2pm-5pm

RARE-AKL (2).jpgThis week, Semi Permanent is arriving in Auckland - and for the first time, the festival brings you a taster of the RARE masterclass that's been touring the globe since 2017. The session takes place on Thursday 9th August, 2pm-5pm in the Aotea Centre.

Most recently appearing as part of the D&AD festival in London, RARE is a leadership masterclass that arms underrepresented talent with the tools, inspiration and network they need to thrive today and lead tomorrow. RARE believes that diversity - and an individual's unique life experience - can make for more innovative, empathic, powerful work. And so, they're serving up a program designed to help you harness your difference and take your creative work to the next level.

Rare Sydney 2017-6 (1).jpgTara McKenty, creative director at Google and RARE co-founder, says RARE-AKL is a session not to be missed.

Says McKenty: "This is the first program of its kind - featuring a series of flash talks, given by some of the industries finest. Not only will the audience leave feeling inspired, they'll see their labels in a whole new way - as a creative advantage."

The session line up includes:
  • Robett Hollis, Founder, Aranui Ventures
  • Tea Uglow, Experimental Person in Charge, Google Labs
  • Flox, Stencil Artist
  • Sasha Kljakovic, Founder, Women's Collective
  • Beth O'Brien, Group Creative Head, Colenso BBDO
  • Tom Fethers, Designer, Maud
  • Karen Bryson, Executive Producer, FINCH
  • Melanie Bridge, Managing Partner, Sweetshop
  • Zoe McKintosh, Director, Sweetshop
  • Dr Dan McAullay, Mode Black
  • Tara McKenty, Rare Co-Founder & CD, Google
  • Stefanie DiGianvincenzo, Rare Co-Founder & CD, Cotton On Group
  • Jo De Fina, Otto Empire
  • Puoro Jerome, Taonga Puoro Artist and Practitioner
  • Craig Jacks, Dr Feelgood Ice cream

See the full program HERE.

RARE Semi Permanent will close with the launch of a new, limited edition ice cream - created as a collaboration between Dr Feelgood Ice Cream, RARE and Flox - with an ingredient mix based on the diversity statistics for New Zealand's creative market. Each sweet treat is designed to give the audience a taste of the creative industries, and drive important conversation around the lack of representation from a number of minority groups.

If you'd like to attend the RARE pop-up, you can do so with the Semi Permanent festival pass. Or you can buy a session ticket for $59NZ HERE.

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