Panasonic has a right royal laugh with new Harry and Meghan themed billboards via Lassoo

image001.jpgTo celebrate the Duke & Duchess's arrival into New Zealand, Panasonic has launched a series of digital billboards to follow the royals across the country via Lassoo.

The first launched in Wellington Sunday 29, with additional rollouts in Auckland to hit when the royals arrive in each location.

Says Simon Smith, brand and communication manager, Panasonic: "We've come up with four tongue-in-cheek billboards to promote our OLED TVs, washing machines, and LUMIX camera. The quality of our products are fit for a Queen... or a Duke and Duchess... so we thought we'd have a bit of fun while Harry and Meghan are here."
image002.jpgThe four billboards are running this week only.

Client: Panasonic
Marketing Manager: Simon Smith
Creative: Lemonade
Media: Media Co
PR: Lassoo Media & PR

3 Comments

Such wow said:

OMG Tactical messages on digital billboards. PR this immediately.

Lassoo said:

An idea fit for a rodeo

Lemonade said:

Fizzer headlines

Leave a comment