Geometry and Ogilvy NZ collaboration for Saniturium So Good wins six Dragons of Asia

Geometry NZ, Ogilvy’s shopper and brand activation agency, was recently awarded a prestigious ‘Best Campaign in New Zealand’ Blue Dragon, two Silver Dragons and three Black Dragons, for its Sanitarium So Good ‘Garden of Goodness’ campaign, in collaboration with Ogilvy.

The experiential campaign focused on changing the perception that sustainable plant-based milks don’t taste as good as their dairy counterparts. To achieve this a purpose-built terrarium was created in central Britomart, housing the ‘Garden of Goodness’, a living garden filled with delicious vegan dishes that looked like real fruits and vegetables.

The public were then invited into the garden, where they could help themselves by picking these healthy snacks off trees and pulling them from the edible soil.

With thousands picked and eaten over three days, So Good helped New Zealanders discover sustainable and delicious alternatives to dairy whilst getting the So Good story into people’s homes, phones and shopping baskets.

Says Gaelyn Churchill, CD, Ogilvy: “It was great to see people genuinely delighted by how delicious these creations were, then equally surprised when they discovered they were entirely plant based and made from So Good milks.”

Started in 2000, the Dragons of Asia have been recognizing the very best in results-driven marketing communications by agencies and clients across all countries in APAC. Its Network of the Year Award was conceived in 2016 and has been awarded to Geometry Global for the 4th consecutive year.

Total Awards for Geometry, Sanitarium and Ogilvy on the night were:

• Blue Dragon- Best Campaign, New Zealand

• Silver Dragon- Best Innovative Idea or Concept

• Silver Dragon- Best Event pr Experiential Marketing Campaign

• Black Dragon- Best integrated Marketing Campaign

• Black Dragon- Best Brand Building and/or Awareness Campaign

• Black Dragon- Best Social Media or Word of Mouth Campaign

Says Petra Bergmannova, Head of Geometry NZ: “I’m incredibly proud of the Geometry NZ team which has contributed to APAC’s Geometry Global “Network of the Year” award for 4 years in the row with consistently innovative and results driven shopper and experiential campaigns.”

 Sanitarium So Good ‘Garden of Goodness’ also collected Geometry NZ and Ogilvy 2x Golds  and a Bronze at the Best Design Awards 2018.