BCF Dentsu launches Post-Truth Vodka

PT Front.jpgAs a celebration of the extraordinary times we live in, BCF Dentsu have launched Post-Truth Vodka.

Although beautifully presented, and designed as well as any super premium vodka, nothing is quite what it seems. The front of the label tells one story, the back another.

With a limited run, Post-Truth Vodka is already in short supply, however a bottle is available via auctions on eBay here with all proceeds going to the New Zealand Skeptics Society Inc.

Says a spokesperson from NZ Skeptics: "We are naturally suspicious of an advertising agency suddenly becoming a champion of truth, but we like Vodka."

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PT Back.jpgDiscover more at post-truthvodka.com.

Associate Creative Director - Rob Longuet-Higgins
Copywriter - Jesse Stevens
Head of Production - Phil Newman
Production - Erin Webb
Photography - Aaron Mclean, Match Photography
Retouching - Cameron Jones
Rum - courtesy of Dancing Sands Distillery
Film - Steve Gulik, The Post Office
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