Colenso BBDO, Auckland ranked #40 in Little Black Book's global League Table of Creativity

colenso-bbdo-logo-thumb-250x121-281699.jpgWant to know who the world's top creative companies are?

Little Black Book's new League Table of Creativity is a transparent ranking of the world's creative companies, covering creative and media agencies through to production companies and post production houses. The table is powered by the results of The Immortal Awards.

A points system has been applied to every Immortal Awards entry, scored by a jury of industry icons who debated the results of the first-ever Immortal Awards in New York in November.

Colenso BBDO led the NZ agency pack with 5500 points, followed by DDB with 2000 points, Saatchi & Saatchi with 1610 points and FCB with 1610 points.

To view the full, filterable League Table, click here.
To view the New Zealand rankings, click here.
To view the Asia Pacific rankings, click here.
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Australian production company Revolver/Will O'Rourke led the Aussies in the chart, coming in at #16. FINCH was ranked at #26 and CHE Proximity was ranked #37.

Following the results of the inaugural Immortal Awards, selected standings from the League Table include:

•    BBDO is the top-ranking creative agency network
•    AMV BBDO is the top-ranking creative agency
•    MJZ is the top-ranking production company
•    The Mill is the top-ranking post-production network

Furthering LBB's mission to celebrate creativity, the League Table can be filtered to show the top-ranking companies in different countries, regions, fields and networks. 

Says founder and CEO of Little Black Book, Matt Cooper: "We created the Immortal Awards and the League Table of Creativity because there was no single place in the world where you can find out who the best companies are - be that globally, regionally, or within specific disciplines. We wanted to share the knowledge we have on the thousands of companies we work with daily. More importantly, the League Table is judged by the best in the industry.

"These results have been decided by professionals who are immersed in the work every day. We didn't want to create another list fuelled by irrelevant or outside opinions and the results are a genuine reflection of who is creating the best, most unforgettable work in the world, right now."

The League Table shows how many points each company has earned, and from how many entries, demonstrating not just the total number of points won but the quality of those points. Points will be added to the table following each Immortal Awards cycle, meaning all Little Black Book members can track their ranking and amass points year-on-year. The Immortal Awards is the free to enter award for all Little Black Book members.

Says Awards director, Paul Monan: "The Immortal Awards was built to provide a level playing field for creative companies. This is not an award you can win by volume, as every office is limited to a maximum of five entries. As a result, this level playing field also applies to the League Table. It was incredible to see so many Little Black Book members enter the first-ever Immortal Awards and we've worked hard to make sure we celebrate every company in the creative process of each entry."

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