Spark launches new ‘Naughty or Nice’ website report with Clarke Gayford via Colenso BBDO

With Christmas around the corner and the school holidays upon us, kids up and down the country will be on their best behaviour to make sure they end up on Santa’s ‘nice list’. This year, parents have a new tool to help their kids make sure their behaviour is on track, the Spark Naughty or Nice Report website, developed by Colenso BBDO.

Parents and kids can use the interactive website to track levels of naughty and nice in their family, and reflect on those precious moments of kindness had over the Christmas season.

Kids can listen to messages from Santa, who will let them know how well they’ve been doing and give out some handy hints on how they can secure their spot on the ‘nice list’ this Christmas.

Whether naughty or nice, kids can also ring through to Santaline via the website and advise Saint Nick on what they’d like to see under the tree this year.

The website then compiles the data from major regions throughout the country into a weekly ‘Naughty or Nice’ report, presented in the style of a weather update by Clarke Gayford, who will let users know the levels of naughtiness and niceness around the nation.

The website is a new digital extension of Santaline. For more than 20 years, Santaline, powered by Spark, has provided a way for Kiwi kids to let Santa know what’s on their Christmas lists.

Spark brand lead, Sarah Williams says Spark is committed to helping Kiwis live their best lives with technology.

Says Williams: “By taking Santaline digital this year, we’re hoping to bring a new level of enjoyment to families, spread some Christmas magic and help bring Santa Claus to life for Kiwi kids.

“December is such a busy time for Santa, so we’re hoping the Naughty or Nice Report will lighten his work load so he can focus on getting ready for Christmas Eve.”

You can still reach Santa over the phone by calling him on 0800 222 222.

Client: Spark

Sound: Franklin Road / Liquid Studios