Zenith launches global culture initiative Zenith Monday to support charities around the world

Zenith has launched a global culture initiative to support local communities and charities on the saddest day of the year – the third Monday in January (21st), typically known as Blue Monday. 

New Zealand supported Auckland City Mission, which helps Aucklanders in desperate need.

The idea to transform Blue Monday into “Zenith Monday” stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary this past October, a global contest ‘If I were CEO for a day’ asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday, which sees more than 6,000 employees in the agency’s global network encouraged to participate in team building activities that promote good causes and benefit their community. 

Images of Zenith Monday activities will be shared on Zenith’s global social media accounts over the course of the week.

Says Matt James, global brand president, Zenith: “At Zenith, we believe in giving back to the communities that support us. By transforming a day of sadness, our brilliant specialists are creating one small way to send positive thinking and acting around our global network.”