BKA Digital Outfitters rebrands to Journey Digital

Digital agency BKA Digital Outfitters has today announced the launch of a new corporate brand identity, Journey.  The rebrand elevates the business’ focus on digital for the customer journey and includes a new logo, positioning and website.

Journey’s unique blend of customer experience design, combined with design and development capability is able to provide businesses with an edge when looking to grow through delivering better customer experiences.

The new naming effectively addresses the company’s core values of customer centric digital experiences.  With the extensive rebranding efforts, the company will continue to offer web, app, games and software development, while focusing/investing further into technology that drives lead generation and sales for B2C and B2B businesses in automotive, marine, construction and sport.

Journey Digital’s new branding further enables the company to stand out, not only within the expansive digital industry, but also with companies looking for a competitive advantage by offering their customers value.

Says Dane Tatana, digital managing director, Journey: “Following another milestone year of growth, we have taken time to rethink not just our name, but the entirety of our brand and offering. We pride ourselves in offering something different in the landscape of agencies, focusing on creating online experiences that provide value to the customer and drive sales for the brand. Our new identity is a reflection of 15 years of accomplishments and illustrates how far our company has come and our resolute objective of continual growth and evolution moving forward.”

The Journey Digital logo brings a sharp new visual identity, distinguishing the brand as bold, forward-thinking, customer and client-oriented agency.  Journey’s emphasis on providing simple, effective solutions is reflected in our name. Journey stands for the customer journey and the journey we take with our clients, we’re here not for the accolades but for the results.  Journey speaks to the core belief that ‘we can service consumers better’, more personalised, more honestly and more engagingly.

Adds Tatana: “This is an exciting change for us and marks a step change in our future direction as a transformational business partner.”

Visit journey-digital.com to explore the new website and learn more.