Creative director Roy Meares comes out of retirement for House of Travel’s new campaign
House of Travel has launched a new brand campaign based on real life stories with the positioning line, ‘Better Together’.
The campaign has been created by creative director Roy Meares who was persuaded to put retirement ‘on hold for a few weeks’ by founder and executive chairman, Chris Paulsen, a person Meares has huge personal admiration for.
The inspiration for the campaign came from Meares interviewing House of Travel owner operators throughout the country and being immediately struck by their enthusiasm that quickly revealed the spirit of the brand as they shared their stories of going that ‘extra mile’.
Says Meares: “These stories really sparked with me. The owners and staff get a huge buzz out of sitting down and turning their customers’ dreams and plans into holidays that totally exceed their expectations. It is so much a part of their culture.”
Says Paulsen: “It was time to remind Kiwis and ourselves, just how good we are at what we do.”
Meares and Paulsen also liked the idea of bringing back Tanya Horo who was the darling of the House of Travel brand ads over a decade ago as the singing, dancing ‘Miss Lucy’.
Says Meares: “Tanya now takes on the role of Lucy as a House of Travel consultant, representing all their great stories, happening everyday, up and down the country.”
The first of the ongoing series was launched on Sunday. Titled Dinosaur, it tackles the myth that travel agents cost you more and the campaign includes cinema, print, outdoor and digital.
Says Meares: “The ‘few weeks’ of work’ turned into a full-on year, but it’s been fun. And you couldn’t ask for a better client.”
Client: House of Travel
Chris Paulsen – Founder and Executive Chairman
Mark O’Donnell – CEO
Celeste Ryall – Customer Engagement Director
Tim Paulsen – Ecommerce and Digital Channels Director
Marissa Kirkham – Communications and Sponsorship Manager
Agency: House of Travel
Roy Meares – Creative Director
Jackie Clark – Executive Producer / Campaign Manager
Lizzie Brett – Senior Account Director / Brand Implementation Manager
Julie Darlow – Strategist
Angela Griffen – Brand PR
Flying Fish – Production Company
James Moore – Executive Producer
Gregor Nicholas- Director
Penelope Sinclair – Producer
DOP – Marty Williams
Neville Stevenson – Production Designer
Lisa Kissin – Production Manager
Catch Casting – Casting
Alex O’Shaughnessy – Offline Editor
Leon Woods – Online editor / post FX
Tom Meares – Colourist
MANDY – Post Production
Clive Broughton / Factory Studios – Audio Post Production
Peter van der Fluit /Liquid Studios – Original Music
Alastair Guthrie – Stills Photographer
8 Comments
But not a goodie, should have probably stayed retired eh Roy?
What ever happened to the ‘game changing work’ promised by the previous client and Colenso? Must have missed it.
The idea is right. Execution is flawed.
But to echo Mr/Mrs/Ms Back to Basics, we were promised exciting game-changing work from BBDO. In fact my first reaction on seeing this new work was what happened to BBDO?
I suspect the previous campaign, although beautiful, was frowned upon by the franchise owners. They can be a nasty lot.
Still, nice to see money spent on TV instead of a film of some silly activation or a boring piece of content.
Clunky!
Founding a travel business does not make you good at marketing or evaluating ideas. Maybe a little humility and letting professionals do their job would result in better work for this putrid company.
Nobody on this blog is Roy Meare’s ball hair.
You wonder why the multi-millionaire owner wants him?
Well well well , what a bunch of sore insecure twats some of these Advertising exec are . Reading what I have just read and as an avid watcher I was impressed finally to see something that I actually engaged with and laughed about. We all know a guy like this somewhere in out past, or is it the exec seeing themselves for who they really are?
To the team who made this well done, maybe the competition might like to start using their inflated fee’s for the work not their salaries.
This ad finally broke the boredom of the shit we have been served up for the last —-years. Good work guys and maybe some of the old boys should come out of retirement and show these young prick’s how to do it . GOOD JOB .
Well I think it’s quite good. Nice one Roy.