Fujitsu General launches striking outdoor work via AUT, QMS and The Business Marketing Group

The Business Marketing Group has partnered with students from Auckland University of Technology to develop a creative campaign to support Fujitsu Air Conditioners in summer.

Says Ben Cochrane, managing director, The Business Marketing Group: “It’s always gratifying to see brilliant young minds working on a real-life communication brief, with real objectives. Once again, we’ve been very impressed with the quality of the presentations. The winning idea was the simplest of all presented, often in advertising the simplest idea is the strongest.”

Says Paul White, programme leader advertising and creativity at AUT: “This is the fourth year we’ve worked with The Business to create a campaign for one of their clients. This year’s brief for Fujitsu was especially good because the students were able to make really great use of the digital billboards that have sprung up over the last year or so”.​

The two winning students are Chloe McLeod and Miranda Lee and they’re both immensely proud to have seen their work being brought to life.

QMS, the leading outdoor media company has helped greatly with supplying a heavy weight campaign on their digital sites.

Says Rupert Fenton, insight and innovation director, QMS NZ: “We enjoy working with AUT and The Business, ensuring the creativity and fresh ideas of students are offered a real-life advertising platform. Each year we are impressed with the campaign response and this year’s winners have designed a clear and relevant outdoor campaign.”