Investec Super Rugby ‘raises the stakes’ in latest multi-layered campaign via Special Group, NZ
NZ Rugby has launched its latest campaign to build excitement that Investec Super Rugby – home to some of the most exciting rugby in the world – is about to kick off. The new campaign by Special Group enlists some of New Zealand’s biggest risk takers and rugby greats to help show what’s on the line. The season-long, multi-layered campaign is spearheaded by a 45 second film revealing the psychology of sport at the highest level featuring legendary cricket risk-taker and rugby fan Brendon McCullum.
Says Tony Bradbourne, ECD, Special Group: “Super Rugby is high-stakes unscripted excitement – with rugby creativity and skills at an incredible level. The campaign highlights this, and is a real call to arms to fans, franchises and players.”
Says Stu Mallarkey, digital creative director Special Group: “In 2019 the stakes in Super Rugby are even higher as it’s World Cup year with no mid-season break, with five kiwi franchises battling for up to four finals spots. This year we wanted to focus on the sheer drama and excitement that happens on the pitch every weekend.”
Client – New Zealand Rugby
Creative Agency – Special Group
Executive Creative Director – Tony Bradbourne
Head of Strategy – Rory Gallery
Group Business Director – Marcelle Baker
Account Director – Catherine Preitner
Digital Creative Director – Stu Mallarkey
Copywriter – Thomas Davies
Art Director – Cameron Watts
Head of Production – Katie Mortensen
Producer – Louise Ellis
Production Company – Nimble
Director – Andy Morton
Editor – Dan Kircher
Producer – Valentine Taylor
1 Comment
Sportspeople reading ad manifesto wank. Good choice of highlights though.